Leading a design-forward rural coworking community

Sonia founded El Local Coworking in rural Catalonia to separate her work and personal life. Through social media and word of mouth, she found her first member and opened the space. The space received positive feedback and membership increased as a result of her focus on community and design. As a graphic designer, Sonia invested in the design of the space to ensure high-quality finishes, attracting people who appreciate attention to detail. She believes that the role of design is crucial as it helps people fall in love with the space and decide to stay. The combination of design and community has resulted in a successful coworking space.